Advances in Crowdsourcing

von: Fernando J. Garrigos-Simon, Ignacio Gil-Pechuán, Sofia Estelles-Miguel

Springer-Verlag, 2015

ISBN: 9783319183411

Sprache: Englisch

183 Seiten, Download: 3676 KB

Format: PDF, auch als Online-Lesen

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Advances in Crowdsourcing

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	Foreword	5
	Contents	7
	1 From Crowdsourcing to the Use of Masscapital. The Common Perspective of the Success of Apple, Facebook, Google, Lego, TripAdvisor, and Zara	9
	Abstract	9
	1.1 Introduction	9
	1.2 From Outsourcing to Crowdsourcing, from Crowdsourcing to Masscapital	11
	1.3 The Use of Masscapital by Successful Business Firms	14
	1.4 Space, Time, and Volume in the Promotion of Masscapital	17
	1.5 Conclusions	18
	References	19
	2 Recruiting Individuals to a Crowdsourcing Community: Applying Motivational Categories to an Ad Copy Test	22
	Abstract	22
	2.1 Introduction	22
	2.2 Literature Review	23
	2.3 Method	27
	2.4 Results	30
	2.5 Discussion	32
	2.6 Limitations and Conclusions	33
	Acknowledgments	34
	References	34
	3 Crowdsourcing Fundamentals: Definition and Typology	39
	Abstract	39
	3.1 Introduction	39
	3.2 Theoretical Background	41
	3.2.1 Toward an Integrated Definition	41
	3.2.2 Toward an Integrated Typology	41
	3.3 Methodology	42
	3.3.1 Regarding the Definition	42
	3.3.2 Regarding the Typology	43
	3.4 Results	43
	3.4.1 Results on the Definition	43
	3.4.2 Results on the Typology	46
	3.5 Discussion	47
	3.5.1 Regarding the Definition	47
	3.5.2 Regarding Typology	48
	3.5.3 Regarding the Literature Review Results	48
	3.6 Conclusions	49
	References	50
	4 Crowdsourcing and the Evolution of a Business Ecosystem	55
	Abstract	55
	4.1 Introduction	56
	4.2 Business Ecosystems	57
	4.3 The Case Study	59
	4.3.1 Methodology	59
	4.3.2 Presentation of the Case	59
	4.3.2.1 Multi-space Meters as BE Platforms	60
	4.3.2.2 The Parkeon Pulse Your City Project	60
	4.4 Analysis and Discussion	62
	4.4.1 Mobilized Knowledge: Comparative Analysis of the Competition	62
	4.4.2 Service Innovation Within a BE	62
	4.4.3 The Not-Invented-Here Syndrome	64
	4.5 Conclusion	66
	References	66
	5 From Leakage to Crowdsourcing: A Model for Enhancing the Participation of Local Firms	69
	Abstract	69
	5.1 Introduction	70
	5.2 The Importance of Leakage: The Problem and Its Solutions	71
	5.3 Crowdsourcing: The Power of Local Participation	73
	5.4 Conclusions	75
	References	76
	6 Crowdsourcing: A New Way to Citizen Empowerment	78
	Abstract	78
	6.1 Introduction	79
	6.2 Understanding Empowerment	79
	6.3 Definition of Crowdsourcing	82
	6.4 Types of Crowdsourcing Projects	83
	6.5 Definition of Empowerment-oriented Crowdsourcing	87
	6.6 Conclusions	89
	References	89
	7 Crowdsourcing in Higher Education	92
	Abstract	92
	7.1 Introduction	93
	7.2 Crowdsourcing State of the Art	93
	7.3 Crowdsourcing Methods in Higher Education	95
	7.3.1 Crowdteaching and Educational Resources	96
	7.3.2 Crowdlearning and Suitable Platforms	96
	7.3.3 Crowdtuition	98
	7.3.4 Crowdfunding Educational Infrastructures	99
	7.4 Conclusion	99
	References	100
	8 Crowdsourcing with University Students: Exam Questions	101
	Abstract	101
	8.1 Introduction	102
	8.2 Crowdsourcing Techniques in Higher Education	102
	8.3 Experiment	103
	8.3.1 Context and Sample	104
	8.3.2 Description of the Experiment	104
	8.3.3 Objectives of the Experiment	105
	8.4 Results	105
	8.5 Conclusions	107
	References	107
	9 Humanizing Internal Crowdsourcing Best Practices	109
	Abstract	109
	9.1 Introduction	109
	9.2 Crowdsourcing and Social Networks as Generators of Internal Organizational Value	111
	9.3 Internal Crowdsourcing Best Practices	114
	9.4 Humanizing the Crowdsourcing Best Practices	115
	9.5 Conclusions	118
	Annex I: Current and Official IBM's Social Computing Guidelines	120
	References	121
	10 Using Crowdsourcing to Overcome Barriers to Women Entrepreneurship	122
	Abstract	122
	10.1 Introduction	122
	10.2 Using Crowdsourcing to Overcome Barriers to Women Entrepreneurship	124
	10.2.1 Access to Financing	124
	10.2.1.1 Alternative: Crowdfunding	125
	10.2.2 Knowledge Transfer	126
	10.2.2.1 Alternative: Crowd Wisdom	126
	10.2.3 Access to Technological Sectors	127
	10.2.3.1 Alternative: Crowdfunded Media	128
	10.3 Conclusions	129
	References	129
	11 Gamification for Crowdsourcing Marketing Practices: Applications and Benefits in Tourism	132
	Abstract	132
	11.1 Introduction	132
	11.2 Gamification in Marketing: Concept, Aims, Applications and Benefits	133
	11.3 Implementing Gamification: Elements and Principles of Funware Design	134
	11.4 Gamification Application in Marketing	139
	11.4.1 Before the Purchase/Consumption of the Tourism Experience	140
	11.4.2 During the Purchase/Consumption of the Tourism Experience	142
	11.4.3 After the Purchase/Consumption of the Tourism Experience	145
	11.5 Conclusion	146
	References	146
	12 Crowdsourcing: An Application of Promotional Marketing	149
	Abstract	149
	12.1 Crowdsourcing, the Power of the Crowd	150
	12.1.1 Definition	150
	12.2 Crowdsourcing Types	151
	12.2.1 Based on the Type of Task that Is Crowdsourced	152
	12.2.2 Based on the Type of Labour Performed	153
	12.2.3 Based on the Problems that Crowdsourcing Is Trying to Solve	153
	12.2.4 Based on the Motivation to Participate	154
	12.3 Basic Crowdsourcing Principles	154
	12.4 Crowdsourcing Success Stories: An Implementation of Promotional Marketing	156
	12.4.1 Lay's	156
	12.4.2 Doritos	157
	12.4.3 LEGO CUUSOO	159
	12.5 Conclusions	160
	Appendix 1 Crowdsourcing Concept Definitions	161
	References	162
	13 Advances in Crowdsourcing: Surveys, Social Media and Geospatial Analysis: Towards a Big Data Toolkit	164
	Abstract	164
	13.1 Introduction	164
	13.2 SurveyMapper	166
	13.3 Tweet-o-Meter	171
	13.4 Big Data Toolkit	175
	13.5 Conclusion	179
	References	180
	Index	181

Advances in Crowdsourcing

von: Fernando J. Garrigos-Simon, Ignacio Gil-Pechuán, Sofia Estelles-Miguel

Advances in Crowdsourcing

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