Crowdsourcing For Dummies
von: David Alan Grier
For Dummies, 2013
ISBN: 9781119943846
Sprache: Englisch
384 Seiten, Download: 16672 KB
Format: PDF, auch als Online-Lesen
| Crowdsourcing For Dummies | 1 | ||
| Contents at a Glance | 5 | ||
| Table of Contents | 7 | ||
| Introduction | 17 | ||
| About This Book | 17 | ||
| Conventions Used in This Book | 18 | ||
| What You’re Not to Read | 18 | ||
| Foolish Assumptions | 19 | ||
| How This Book Is Organised | 20 | ||
| Icons Used in This Book | 21 | ||
| Where to Go from Here | 22 | ||
| Part I: Understanding Crowdsourcing Basics | 23 | ||
| Chapter 1: People Power: Getting a Feel for Crowdsourcing | 25 | ||
| What Is This Thing Called Crowdsourcing? | 26 | ||
| Considering Why People Crowdsource | 29 | ||
| Being a Crowdworker | 32 | ||
| Becoming a Crowdsourcer | 33 | ||
| Chapter 2: Getting to Know the Forms of Crowdsourcing and Crowdmarkets | 35 | ||
| Harnessing the Power of Divided Labour | 36 | ||
| Looking at the Rules that Govern How Crowdmarkets Work | 41 | ||
| Chapter 3: Infiltrating the Crowd | 45 | ||
| Following the Crowdworker’s Steps | 46 | ||
| Taking Lessons from Your Time as a Crowdworker | 48 | ||
| Joining the Staff of Wikipedia | 51 | ||
| Leaping into the Market with Amazon’s Mechanical Turk | 53 | ||
| Donning the White Lab Coat: Zooniverse | 57 | ||
| Chapter 4: Joining the Crowdforce | 59 | ||
| Deciding to Join the Crowdforce | 60 | ||
| Considering Your Options | 62 | ||
| Getting Up and Running on a Macrotask Crowdmarket | 67 | ||
| Protecting Yourself as a Macrotasker | 69 | ||
| Making the Bid in Macrotasking | 70 | ||
| Completing the Macrotask | 74 | ||
| Part II: Looking at the Different Forms of Crowdsourcing | 77 | ||
| Chapter 5: Creating Crowdcontests | 79 | ||
| Reaping the Benefits of Crowdcontests | 79 | ||
| Understanding Types of Crowdcontest | 82 | ||
| Running a Crowdcontest | 83 | ||
| Improving the Crowdcontest | 89 | ||
| Considering an Example: The Business Logo | 92 | ||
| Chapter 6: Raising Money with Crowdfunding | 95 | ||
| Knowing the Basics of Crowdfunding | 96 | ||
| Running a Crowdfunding Project | 100 | ||
| Considering an Example: Creating a Playground | 104 | ||
| Accumulating Equity for a Company | 107 | ||
| Chapter 7: Making Use of Macrotasks | 115 | ||
| Getting to Grips with Macrotasking | 116 | ||
| Seeing the Benefits of Macrotasks | 117 | ||
| Identifying Macrotasks | 119 | ||
| Preparing the Macrotask | 123 | ||
| Beginning the Macrotask | 126 | ||
| Choosing a Macrotasker | 128 | ||
| Ending the Macrotask | 134 | ||
| Considering an Example: Creating an App | 135 | ||
| Chapter 8: Managing with Microtasks | 141 | ||
| Identifying Tasks That You Can Microsource | 141 | ||
| Knowing How the Microtasking Process Works | 143 | ||
| Working through an Example with Mechanical Turk | 151 | ||
| Chapter 9: Combining the Intelligence of Self-Organised Crowds | 161 | ||
| Getting to Grips with Self-Organised Crowds | 162 | ||
| Determining What You Need the Crowd to Do: Information Gathering and Decision Making | 163 | ||
| Designing the Process | 167 | ||
| Organising a Prediction Market | 172 | ||
| Part III: Building Skill | 177 | ||
| Chapter 10: Engaging the Crowd with Your Project | 179 | ||
| Getting Started with Crowdbuilding | 180 | ||
| Inviting People to Join Your Crowd | 182 | ||
| Fostering Community Spirit | 184 | ||
| Sustaining the Crowd’s Interest | 187 | ||
| Teaching and Training | 188 | ||
| Chapter 11: Instructing the Crowd | 191 | ||
| Preparing the Fundamental Message: Writing a Statement of Work | 192 | ||
| Connecting the Kneebone to the Thighbone: Creating Instructions | 198 | ||
| Getting Feedback on Your Guidance | 201 | ||
| Chapter 12: Crowdsourcing with Social Media | 203 | ||
| Knowing the Benefits and the Limitations of Social Media Crowdsourcing | 203 | ||
| Building a Private Crowd with Social Media | 205 | ||
| Doing Simple Crowdsourcing with Social Media | 207 | ||
| Turning the Process Upside Down: Using a Crowdsourcing Tool | 211 | ||
| Recognising the Difference between Social Media and Social Research | 216 | ||
| Chapter 13: Picking Your Platform | 219 | ||
| Getting the Benefits of a Platform | 220 | ||
| Finding the Right Crowd | 224 | ||
| Looking for the Right Support | 226 | ||
| Deciding How Much You Want to Do | 229 | ||
| Reading the Fine Print | 230 | ||
| Doing a Little Comparison Shopping | 232 | ||
| Chapter 14: Managing Your Crowd | 237 | ||
| Starting with the Right Balance of Skills | 237 | ||
| Choosing the Right People | 239 | ||
| Managing the Crowd Through the Project | 240 | ||
| Respecting Workers’ Rights | 244 | ||
| Keeping on Top of the Details: Payroll and Accounting | 245 | ||
| Incentivising to Build Quality | 246 | ||
| Recognising Trouble | 248 | ||
| Stopping a Project | 250 | ||
| When Crowds Attack: Dealing with Angry Crowds | 252 | ||
| Chapter 15: Learning on the Job | 257 | ||
| Following the Cycle of Continuous Improvement | 258 | ||
| Using the Cycle in Crowdsourcing | 260 | ||
| Handling the Unexpected | 265 | ||
| Lowering the Stakes with a Pilot Run | 269 | ||
| Adapting a Crowdfunding Campaign According to Results | 270 | ||
| Part IV: Getting All You Can Get from the Crowd | 273 | ||
| Chapter 16: Combining Microtasks and Preparing Workflow | 275 | ||
| Discerning the Difference between Parallel and Serial Microtasks | 276 | ||
| Minimising Error | 281 | ||
| Working through an Example: Devising Workflow and Making Decisions in Mechanical Turk | 283 | ||
| Going for Gold: The Many Benefits of Workflow | 287 | ||
| Chapter 17: Crowd Reporting: Using the Crowd to Gather Information and News | 289 | ||
| Understanding Why People Use Crowd Reporting | 290 | ||
| Sorting Eight Billion Stories | 290 | ||
| Gathering Information Geographically with Ushahidi | 293 | ||
| Getting the Benefits while Avoiding the Perils of Crowd Reporting | 297 | ||
| Chapter 18: Initiating Innovation | 303 | ||
| Understanding the Forms of Innovation Crowdsourcing | 304 | ||
| Asking for a Little Insight: Classes of Innovation | 306 | ||
| Planning for Innovation | 308 | ||
| Running with the Right Crowd | 315 | ||
| Building New Products and Services with Co-creation | 319 | ||
| Considering an Example: Restructuring a Business with InnoCentive | 322 | ||
| Chapter 19: Preparing Your Organisation | 325 | ||
| Focusing on Crowdsourcing Elements of Processes | 326 | ||
| Planning for the Future | 328 | ||
| Navigating a Trial Run | 329 | ||
| Building Commitment | 330 | ||
| Knowing the Limits | 331 | ||
| Bracing for the Unknowns | 332 | ||
| Part V: The Part of Tens | 333 | ||
| Chapter 20: Following the Future of Crowdsourcing: Ten ( Or So) Websites to Watch | 335 | ||
| Discovering the State of Crowdsourcing: Crowdsourcing. org | 336 | ||
| Reading the Morning News: Daily Crowdsource | 337 | ||
| Getting the European Perspective: crowdsourcingblog. de | 337 | ||
| Meeting the Leaders: CrowdConf and Crowdopolis | 338 | ||
| Tracking Equity Crowdfunding: Crowdcube and Indiegogo | 339 | ||
| Monitoring the Growth of the Global Crowd: Clickworker and Trabajo | 340 | ||
| Expanding the Scope of Crowdcontests: Kaggle | 341 | ||
| Promoting Innovation: AHHHA and Innovation Exchange | 342 | ||
| Building New Microtasking Platforms: MobileWorks and Tagasauris | 342 | ||
| Macrotasking in the Boardroom: 10EQS | 343 | ||
| Chapter 21: Ten Best Practices to Adopt | 345 | ||
| Doing Things Step by Step | 345 | ||
| Copying What Others Have Done | 346 | ||
| Paying Attention to the Price | 347 | ||
| Talking with Your Crowd | 347 | ||
| Listening to the Crowd | 348 | ||
| Using Social Media | 348 | ||
| Publicising Accomplishments | 349 | ||
| Bringing the Crowd into the Decisions | 349 | ||
| Doing the Same Job Two Ways | 350 | ||
| Giving a Gift to the Crowd | 350 | ||
| Chapter 22: Ten Success Stories | 351 | ||
| Creating the SXSW Festival T-shirt | 351 | ||
| Developing Smith & Kraus’s Mobile App | 352 | ||
| Spending Time with Mr Bentham | 353 | ||
| Generating a New Movie Recommendation Method for Netflix | 354 | ||
| Building a National Treasure Trove | 354 | ||
| Running a Video Campaign for Audio-Technica | 355 | ||
| Getting USA Today on Mobile Phones | 355 | ||
| Analysing Viruses with Foldit | 356 | ||
| Writing Descriptions for Magnum Photos | 357 | ||
| Setting Up Coffee Joulie with the Crowd’s Backing | 358 | ||
| Chapter 23: Ten Crowdsourcing Blunders to Avoid | 359 | ||
| Thinking Crowdsourcing Is Easy | 359 | ||
| Failing to Review the Work of the Crowd | 360 | ||
| Not Knowing Who’s in the Crowd | 361 | ||
| Failing to Do a Trial Run | 362 | ||
| Putting the Crowdsourcing Ahead of the Job | 363 | ||
| Losing Your Reputation | 364 | ||
| Hiding from the Crowd | 365 | ||
| Assuming That All Crowdworkers Understand | 366 | ||
| Having Too Much Faith in the Market | 367 | ||
| Index | 369 | ||
| About the Author | 381 | ||
| Dedication | 382 |